Shop BAJA EAST and what you’re really doing is buying a piece of personalized wearable art. With locations in New York (the label’s flagship location) and Los Angeles, The James shares an affinity for the “loose luxury” designers Scott Studenberg and John Targon have created. Just last month, we debuted their latest looks during fashion week, a new frontier in fashion and lifestyle that fuses the chic aspects of an urban setting with the functionality of each city.

Take one look at the perfectly meshed playful prints and sultry silhouettes, and it’s no surprise top models Cindy Crawford and Kendall Jenner can be seen donning BAJA EAST in high fashion magazines like Porter and Vogue recently.

One thing shoppers can count on from BAJA EAST designers, no matter the season, is a sense of international sophistication sewn together with cultural convergence in mind. The duo have a talent to combine rich fabrics with relaxed fits proving that luxury and versatility don’t have to be mutually exclusive.

Its spring collection is full of tropical shades – mainly red – as well as deeply saturated blues and greens. Tie-dye pieces and silk caftans carry the colors throughout the line. More highlights include white sweatshirts and tees decorated with Swarovski crystals. Another standout style that must be mentioned is the label’s use of crochet sprinkled with iridescent sequins.

For fall, sneak peeks into upcoming styles hint at 90s retro street elements for men and a glam pajama-party for women. The question: what would their “Baja Baes” wear to the annual Vanity Fair Oscar party is reportedly exactly what the designers kept in mind when creating the upcoming fall collection, which holds true to the label’s comfortable feel and luxe values. Think cashmere and knitwear. If a single centerpiece could be chosen out of the entire collection, the jaw-dropping and perfectly structured white alligator jacket would be the piece to feast your eyes on.


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