BRAD WILSON

Brad is responsible for all day to day strategy of the hotel company, developing and opening the new properties, and defining the brands future growth. Through daily interaction with the property and corporate team, Brad plans to develop an entirely new approach to luxury by combining casual - exceptional service and inspiring design. Brad works directly with the acquisition and development team to identify new markets and opportunities to expand the brand. He also drives our brand-wide sales strategy and culture, and headed up the recruitment and development of a strong brand team.

Prior to joining The James, Brad was Vice President of Operations for W Hotels Worldwide where he was one of the founding team. Brad's direct areas of control included site selection, new property development planning and opening, hotel operations, revenue management, sales, and field marketing. Brad created the original operating standards and training for W. Brad was with W hotels from 1998 when he opened the first W hotel until his departure in 2005, when he was directly overseeing 20 hotels with 10 under development.

Brad has been involved in the hospitality industry for over 20 years and has held almost every hotel position from elevator operator to controller. Before joining W Hotels, Brad opened the Hotel Nikko at Beverly Hills, where he managed a 320 room, four-star, four-diamond hotel. He has also worked with Park Hyatt, Hilton International and Westin, gaining extensive experience in luxury operations and finance. He began his management career in the hospitality industry as a Food and Beverage Manager at the Plaza Hotel in New York.

Brad joined The James for the excitement of launching a revolution in the hotel industry. "I love the creative effort involved in developing a vision for a brand and executing an effective strategy to make it grow and become a reality. The James is an opportunity to start fresh with a unique focus on our guest."