J. Cheikh was founded in 2009 by husband and wife team of Cheikh Lam and Sophie Lin. Lin, with a BFA from The School Of The Art Institute of Chicago was working in womenswear when she teamed up with her husband, Cheikh to create looks that are inspired by his longtime appreciation of European streetwear.   Based in Chicago, the brand focuses on modernizing the fundamentals of classic menswear. J.Cheikh draws inspiration from the unique mix of European silhouettes with American ease. Each season fabric and color combinations are unexpected and sleek making the line unpretentiously luxurious.

The James Chicago tapped J. Cheikh to create all of the uniforms for the front office staff at the hotel, combining elements of their signature style with the various facets of The James brand.