As a graphic designer, Baum has learned how to creatively translate abstract concepts and ideas into effective visual form through a variety of media, and how to utilize state-of-the-art production tools to design and produce video and graphic materials. He finds his method of designing to be experimental – he is constantly experimenting with ways in which to interfere with the conventional logic in everyday life and how to manipulate the perception of the viewer. Expanding on the boundaries of graphic design, he utilizes technology and science in installations and sculptural work.

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