The James New York NoMad offers a glimpse into that long-ago past. Historical documents show that in 1901, plans were filed with the city of New York to construct a 12-storey, brick-and-stone hotel on Madison Avenue. Consequently in 1904, the hotel was completed and became known as the Hotel Seville. Hotel Seville operated for the better part of a century until it shuttered in 1987. Today, this same building — which is now The James NoMad — is a clear example of the beauty of classic Beaux Arts architecture. Though it is no longer named “Hotel Seville”, the building’s exterior remains untouched, and the history lives on.
In the late 1890s, a temperance campaign began and gravely impacted the life and history of New York City. The campaign led to a national prohibition against alcohol starting in 1920. From 1920 until 1933, constitutional law banned the production, importation, transportation, and sale of alcoholic beverages. It has been rumored that the Hotel Seville was a social refuge for bootleggers and those partaking in the illicit joys of drinking on lower Madison Avenue.
Glimpses of this salacious Jazz Age past can still be found on the storied streets of the vibrant neighborhood we call home — now rebranded as Flatiron NoMad. In fact, LDV Hospitality President John Meadow created “The Seville” in commemoration of this intriguing history. The Seville is a speakeasy-style cocktail lounge nestled inside The James NoMad, and their swanky vibe will transport you to bygone jazz age New York.
Craving a taste of old New York? Treat yourself to a memorable evening at The Seville, where you can enjoy live performances, DJ sets, moody decor, and artfully crafted cocktails. Not to mention, all aspect inspired by more than a hundred years of history in our storied city and neighborhood.
The Seville can be found on the cellar level of The James NoMad. It is open to hotel guests, and to the public. We recommend booking a reservation ahead of your visit. The Seville is a historic hidden gem; however, it is not neglected in the slightest.
Staying centered can be tough for any traveler, no matter how long or short the trip. For our new Four Bodies Wellness program, we tapped Guru Jagat, the modern face of kundalini yoga, to create a special series of yoga sessions that focus on spiritual well-being.
Looking for unique nightlife experiences brimming with old-school glamour and innovative cocktails? Let us recommend some of New York’s best speakeasies tucked away in unexpected places!
